Who we are
We are Red IO Cars, a UK-based car sales business. Our website address is: https://redio.co.uk
What Personal Data We Collect and Why
We collect personal data to operate effectively and provide you with the best experience on our site. This includes:
Enquiry Forms
When you contact us via forms (e.g. vehicle enquiries, finance applications), we collect your name, contact details, and any information you submit. This is used solely to respond to your request or provide services you’ve asked for.
Cookies
We use cookies to:
- Understand how visitors use our website
- Improve user experience
- Store login/session preferences (if applicable)
You may choose to disable cookies in your browser settings, but this may impact your experience.
Media
If you upload images (e.g. to request a vehicle valuation), you should avoid including embedded location data (EXIF GPS). Visitors may download and extract such data.
Embedded Content
Pages on this site may include embedded content (e.g. YouTube videos or Google Maps). These behave as if you’ve visited the third-party site directly, which may collect data, use cookies, or track your interaction.
Who We Share Your Data With
We do not sell or rent your personal data.
We may share your data with:
- Legal authorities, if required by law
- Service providers who help operate the website (e.g. spam detection, hosting)
- Finance providers or insurance partners — if you request such services
How Long We Keep Your Data
We retain personal data for as long as necessary:
- Analytics data (via cookies) may be kept for up to 26 months
- Enquiry data is kept for up to 12 months or as long as needed to fulfil your request
- Customer transaction records are retained as required by HMRC and financial regulations
Changes to This Policy
We may update this policy from time to time. Any changes will be posted on this page with an updated revision date.